Created by hospitality specialist design studio, AfroditiKrassa, new Athenian grill house, Suvlaki, is set to launch in May. Bringing authentic, premium Greek souvlaki – an everyday staple of the Modern Greek diet – to the heart of London’s Soho, its opening is a response to the ever-growing trend for fast casual dining in the capital and an increasing demand for upscale street food.
Suvlaki’s owner, former city trader and restaurant enthusiast, Yannis Theodorakakos’ believes that Greek street food’s potential has yet to be explored. “The perception of Greek food in the UK is often outdated,” he says. “Greek street food in particular, which revolves around “souvlaki”, a meat skewer eaten plain or inside a wrap, has a very limited presence outside Greece yet can be a great substitute and competitor to burgers, burritos and hotdogs.
“Our vision is to bring souvlaki to Soho’s discerning food lovers and, more generally, to “educate” the London audience with regard to the product. We aim to show how souvlaki can be fresh, tasty and healthy, fast and casual, sexy and trendy.”