London-based creative agency, Caulder Moore, has designed the interiors for a new food-led concept that launched its first store, ‘Costa Fresco’, at the Tottenham Court Road store in London, on the 8th December 2015.
The brief was to create an environment that would have a strong food focus with coffee at its heart; to bring oven fresh food with a warm welcome.
“We wanted our design to bring a natural, almost homely quality so that Costa Fresco has a different look and feel to the coffee shops, but is still in-keeping with the Costa brand values,” says Ian Caulder, creative director at Caulder Moore.
“The new store is lighter and brighter to hero the extended menu now on offer, although retaining the warm and welcoming appeal that customers expect from a Costa store.”