InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has today announced the signing of eight new hotels within the Holiday Inn brand family in Germany.
The announcement comes as IHG has recently reported a strong year for the market, and three consecutive record years of signings, including 17 hotels in 2016.
One of the key drivers of IHG’s success in the region has been working with Multiple Development Agreement (MDA) partners to develop in locations where there is guest demand.
“We have a tailored offer for the German market, and this has paid off. Several of these new hotels are all with long-standing MDA partners who have established relationships with IHG, and understand the returns both Holiday Inn and Holiday Inn Express deliver,” says Martin Bowen, Vice President, Development, Germany.
“Several of these new hotels are all with long-standing MDA partners who have established relationships with IHG, and understand the returns both Holiday Inn and Holiday Inn Express deliver.”
The hotels signed are: Holiday Inn Munich – North and Holiday Inn Express Munich – North; Holiday Inn Express Berlin – City Kurfuerstendamm; Holiday Inn Express Leipzig – City Hauptbahnhof; Holiday Inn Express Fürth, and Holiday Inn Express Saarbrücken.
