Strategic design consultancy, 20.20, has delivered two new hospitality experiences on board Thomson Cruises brand new ship, TUI Discovery.
20.20’s team of leisure experts worked alongside the cruise line ahead of the launch of its new ship in May. Accommodating 1,830 passengers across 915 cabins, TUI Discovery is the largest in the company’s cruise fleet.
Guests can choose from eight unique dining experiences, including two signature restaurant brands created by 20.20.
Bursting with colour and personality, Snack Shack is a casual dining option located on the pool deck. An iconic British flavour presides here, with brightly painted beach huts doubling up as dining booths.
Each hut is named after a destination that is a port of call for the ship and diners can choose to eat their ‘festival style’ food on timber picnic benches and tables, or take it back to the poolside.
The service counter, made from corrugated metal panelling, is also based on a beach hut structure.
“It may be a subtle nod to the Great British holiday, but Snack Shack is an international experience,” says Kevin Paintin, client director, at 20.20. “The linear graphics that are used throughout, including on the fixed tables, are based on deck chair stripes and we text graphics such as ‘chill’ to remind people they are on holiday.
“Snack Shack is casual and it’s fun. It creates the relaxed informality of a street food eatery but with a hint of Britishness.”
20.20 has also created a new concept for the ship’s main dining area, which it has rebranded Gallery 47Ë. The two-storey space provides a contemporary Italian offering and takes its name from the nautical location where the ship was originally built. The logo also reflects this by using a repeat square set pattern set to the 47Ë angle.
Gallery 47Ë can accommodate 910 covers and provides a contemporary and refined dining experience. Glass divides have been used to break up the vast area, while the colour scheme includes shades of blue to represent the ocean, along with sunset shades of orange, red and pink.
“The venue presented a very different challenge to Snack Shack,” added Kevin. “As it was such a large existing area for a high volume of people, we couldn’t alter the space as much.
“We did, however, manage to make it feel lighter by removing a lot of the dark wooden themed features and added a sense of intimacy by reducing the larger tables of eight or 10 to smaller ones of four or six.”
20.20 has also worked on a number of other experiences onboard TUI Discovery, which were unveiled during the ship’s launch.
