As a leading UK design trade event, 100% Design is set to attract thousands of visitors keen to see the latest innovations and product launches in September. In the digital age, it is now faster and easier to share files across myriad social and new media platforms, as well as traditional channels. Therefore, protecting the intellectual property rights (IP) of exhibitors at the show continues to be of paramount importance.
This year, 100% Design has announced a new partnership with Creative Barcode, which has designed an easy-to-use digital app that allows users to subscribe to attribute IP rights to their work, as well as communicate contact numbers and licensing details. Once an item is subscribed to Creative Barcode’s system, the user can benefit from increased PR and awareness for the creator of the design.
100% Design’s director, William Knight, comments: “100% Design respects and values its exhibitors’ IP. Accordingly, we’ve partnered with Creative Barcode to place its digital IP system and trust principles at the heart of the show. We aim to raise positive awareness of IP to exhibitors and visitors alike.”
This year’s 100% Design will lead with the statement “Admire the work. Acknowledge the rights”. The IP policy message will be displayed on banners, signage, posters and poster cards, as well as online in the Exhibitors Guide, on a dedicated online IP page and throughout the registration process.
Creative Barcode CEO, Maxine Horn, adds: “In general, people are honest. But nowadays it is increasingly confusing for viewers of creative works to know what is free-to-use and share, and what requires permission and payment. Creative Barcode protects creators and clarifies a complex issue.”
