Accor has revealed its strong ambition to expand within the luxury hotel market. With a current network of 300 hotels – which amounts to 65,000 rooms worldwide – in this segment, Accor intends to expand to 400 hotels by 2015.
Yann Caillère, Accor’s president and COO, comments: “One can now count on a strong European voice in the luxury and upscale market. Our brands combine the best of international standards, and an audacious interpretation of the universal essence of luxury due to our French origins. Our ambition for our brands and their network are immense, and we are perfectly tailored to expand rapidly on this market.”
With strong leadership positions in Latin America, the Middle East, Africa and Asia Pacific, Accor is well positioned to capture the new and rapidly growing demand from emerging market clients. Currently, 42% of the group’s upscale hotels are located in Asia Pacific, while 35% are situated in key European cities.
