London-based hotel group, glh, has now announced Thistle Express. This new value hotel concept will offer modern design, stylish bedrooms, friendly and efficient service, as well as super-fast unlimited free Wi-Fi for everyone – all at great value.
Scheduled to open in London in 2016, Thistle Express focuses on the practical features that matter most to the savvy, value conscious traveller. New glh research identified the key drivers for choosing a hotel in the economy sector are; value for money (91%), friendly service (86%), location (82%) and free Wi-Fi (78%).
Thistle Express features include:
– Thistle Express will offer the fastest free Wi-Fi in the economy sector for everyone.
– Simple and efficient booking and a Choose Your Own Room service
– Knowledgeable staff, on hand to help at all times; everything from advice on using technology in the hotel, to what’s on in the local area
– Smart, modern bedrooms and bathrooms offering high quality comfort and smart TV’s.
“The hotel industry, in particular the economy sector, is ripe for innovation,” says Mike DeNoma, CEO, glh. “You can no longer divide the market into travellers who only stay in economy hotels, versus those who stick to four or five star luxury. Thistle Express is a brand that caters for the modern traveller. Research told us that fast, free Wi-Fi is not just a luxury for luxury hotel guests, but is an expectation for economy hotel guests too. It’s about offering guests what they want, at that moment in time, for that specific stay.”
