Global sports apparel company, Gymshark, has invested over £5m in the Gymshark Lifting Club (GSLC) – a studio and fitness centre focussing on employee wellbeing and brand innovation.
The 55,000 square foot innovation hub is located within 100 yards of Gymshark HQ in Solihull, making this its third project completed with Oktra, the UK’s award-winning office design and build company.
In just 22 weeks, the former warehouse facility has been transformed into a vast studio space to support the brand’s active social media presence along with a state-of-the-art gym, designed to be the “best in Europe”.
“Having developed Gymshark HQ as a facility that enables their business to grow, we then moved on to GSLC, which enables their people to grow,” says Sean Espinasse, Design Director at Oktra North. “It offers something different from a typical office environment- it’s a playground for mental and physical development.”
The new space offers more potential for team training and engagement, featuring an ‘X’ shaped central concrete health bar designed specifically as a point for learning and personal training. A 100-person auditorium, R&D factory and multiple high-tech photography studios will support Gymshark in the launch of their new fitness app.
