Starwood Hotels & Resorts Worldwide has announced that it is expanding its footprint in Germany with the signing of the Sheraton Berlin Grand Hotel Esplanade. The franchise agreement with Esplanade Operation GmbH, a subsidiary of Host Hotels & Resorts’ European joint venture, marks the conversion of the existing Grand Hotel Esplanade to a Sheraton hotel. The hotel continues to be operated by EVENT Hotel Group, which also holds a minority interest in the property.
“We look forward to partnering with Esplanade Operation GmbH on this major conversion as we launch our iconic Sheraton brand in a vibrant metropolis such as Berlin,” says Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Furthermore, we are delighted to strengthen our collaboration with EVENT Hotel Group which also operates our other hotel in the city, The Westin Grand, Berlin.
“Becoming the 11th Sheraton in Germany, we are confident that Sheraton Berlin Grand Hotel Esplanade will reinforce the brand’s position as an unparalleled global leader in the hospitality sector.”
The 394-room Sheraton Berlin Grand Hotel Esplanade has an all-day dining restaurant and a German-specialty restaurant, as well as Harry’s New York Bar and a lobby bar. Other facilities include a swimming pool and 12 meeting rooms.
