Nobu will open its first hospitality concept in Egypt in SODIC’s EDNC (Easttown District New Cairo), New Cairo’s soon-to-be landmark of sophistication and style. The hotly anticipated neighbourhood is set to transform Egypt’s lifestyle scene with Nobu slated to open in early 2025.
Nobu will bring its globally acclaimed luxury dining and hospitality experience to EDNC, setting a new standard in high-end living, retail, and entertainment. Located on Road 90, adjacent to The American University in Cairo, this hub will be a magnet for those seeking exceptional experiences in the heart of New Cairo. In the coming years, Nobu will also be launching residences, a hotel and restaurant in SODIC’s Ogami development in Ras El Hekma on Egypt’s pristine North Coast, a hotbed for luxury residences and hospitality set to become the Egyptian Riviera and hub for the region’s most discerning residents and guests.
Spread over 14,765 square metres, EDNC seamlessly merges luxury retail, gourmet dining, and immersive entertainment within lush, art-infused surroundings. The centrepiece: Nobu’s celebrated Japanese-Peruvian fusion cuisine, complemented by a curated selection of premier dining options and boutiques, making it the ultimate destination for those with a taste for the extraordinary. In keeping with SODIC’s commitment to sustainability, EDNC is engineered for environmental impact, achieving a 40% reduction in energy consumption, a 33% reduction in water usage, and a 22% reduction in embodied energy in materials, qualifying it for the prestigious EDGE Advanced certification. EDNC redefines luxury by aligning it with sustainability, showcasing how opulence can also be environmentally responsible.
Anchored by Nobu, EDNC offers a new paradigm for retail and leisure in Egypt, a place where every moment feels extraordinary. By merging world-class dining, innovative design, and a commitment to sustainable development, EDNC is a destination where visitors can indulge in the finest luxuries while experiencing New Cairo like never before.
